Manchester City launch new inclusive campaign


It's been four years since Manchester City Football Club relaunched their women's football team. Initially the sport was welcomed with open arms and rapid growth, but it has been unable to escape one thing.

Perception.

Fans generally don't associate the women's game with a great brand of football. A FIFA survey in 2014 found that 13% of its member associations believed women's football was a quality sport. Manchester City aims to change that perception.

With the launch of the "Same City, Same Passion" campaign, City aim to take on the misconception and highlight the brilliance of the women's game. The club is highlighting that the game should be enjoyed by everyone.

Manchester City released a video on social media and encouraged fans to respond on why they are passionate about any and all Manchester City teams.

It addition to encouraging fans to get involved, City has merged the men's and women's social media channels in an effort to streamline news and get fans involved with both clubs.

Manchester City issued a press-release detailing further plans for the "Same City, Same Passion" project. "On the weekend of February 10th and 11th, Manchester City will host a dedicated Same City, Same Passion weekend," the club said.

The weekend will feature both the City teams in action, "...both the men’s Premier League fixture v Leicester City on Saturday, February 10th, and the women’s FA WSL fixture v Liverpool Ladies on Sunday, Feburary 11th."

City has been home to famous footballers like Carli Lloyd and Nadia Nadim. With a Premier League giant starting such an unique campaign, it will be interesting to see if other teams follow suit.


    ©2020 by Ralph Schudel

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